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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

Are the shelves'' heights adjustable? Yes they are!! The legs of the Carts have holes at 1" intervals, which allows you place a shelf wherever you may need. The lowest you can place a shelf is 9" from the floor, and you can put shelves all the way to the top of the Cart if you want. We also have AdjustaCarts, where with a simple squeeze of a paddle, the front surface can be set for either a sit-down or stand-up application. How much will I pay for shipping? Shipping varies greatly depending on the destination we''re sending it to, weight of the product, and the speed of shipping you choose. We have many options... they range from standard (5-7 business days) to express (overnight) and anywhere in between. We have worked with many carriers to get great rates, and we pass those savings on to you.