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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

cities large and small across the nation. The hardware is simple to install, and durable lightpole banners on 14oz. block-out vinyl allows you to print fantastic double-sided images. Lightpole banners are a snap to switch out. Some communities even display a new set for each season. The hardware can remain on the pole year round. Be careful to select high quality aluminum and/or fiberglass brackets and arms that wont rust and discolor the pole. Need a durable substrate for outdoor applications that looks great, is lightweight, and breathes? AdMesh may be your answer. AdMesh is a lightweight reusable vinyl mesh fabric that is great for crowd control barricades, backdrops, facility covers, and stage scrim. Available in super-wide format, AdMesh is both digitally and screen printable, flame retardant, water resistant, and holds ink well. When fabricated with pole pockets and weighted with pvc or aluminum poles, AdMesh banners and backdrops look great, and allow wind and sound to pass through with ease. Highly recommended for outdoor venues. Big banners are easy to see. They are big. One day the building is just another business in a strip mall or that same old painted glass window or neon downtown; the next day a big

communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should